Growing tomatoes comes naturally to Koos. His father was also a tomato grower, having started a nursery growing leafy greens in 1984, later adding plum tomatoes to his range. The latter was so successful that he stopped growing leafy greens. Today, through his partnership with Oxin Growers, he is a regular supplier to the Albert Heijn supermarket chain. He supplies the tastiest plum tomatoes to every AH branch in the Netherlands. What is his priority in cultivation? “It’s not the amount of kilos produced, but ensuring a high quality and the best flavour. And working in the most sustainable way possible”, he explains.