Since 1996, Peter Ham has been active in the fruit farm that he took over from his father. The majority of the crop consists of pears, which he mainly grows using the v-hedge system. As is the norm in Flevoland, Peter’s plots are flat and spaciously arranged, ideal for efficient growing. Good crop protection is extremely important, according to Peter. “We believe it’s important to make sure crop protection is as effective as possible, and do more than most in this respect. We're striving to be among the very best in cultivation.”